01
Invisible in your own market
The right clients need your help, yet your name is not the one that appears first in their world.
Be Seen by Laura Cowan, Esq. of 2HLL
Become the go-to lawyer in your community.
The 8-week intensive that turns overlooked lawyers into the obvious choice — booked with the clients they actually want, quoted in the press that moves their market, and impossible to miss in their community. First class June 30.
Laura Cowan, Esq.
Founder of 2HLL
The Curriculum
✦Strategic PR & media✦Podcast guesting✦High-authority blogging✦Local search dominance✦Speaking & partnerships✦AI-powered visibility✦Thought leadership✦Reputation stacking✦Strategic PR & media✦Podcast guesting✦High-authority blogging✦Local search dominance✦Speaking & partnerships✦AI-powered visibility✦Thought leadership✦Reputation stacking
The Bottleneck
A great attorney deserves to be the obvious choice.
Law school taught you the law. No one taught you how to become the recognized authority your community already trusts — long before they ever meet you.
02
Respected privately, unknown publicly
Your work lands when people hire you. Too few people know to ask for you in the first place.
03
Modern marketing feels misaligned
PR, podcasts, search, and AI move fast. Most advice feels noisy and disconnected from how you want to show up.
04
Nothing has compounded yet
A few posts here and there are not a system. You need assets that keep working after the initial effort.
The Visibility Audit · 10 Questions
What am I paying the Invisibility Tax™?
Ten honest questions. We'll calculate today — in real dollars — what being un-Googleable is quietly costing your practice every year. Plus a branded PDF report sent to your inbox.
0 of 10 answered
Question 1 of 1010 left
Been on a podcast this year?
Answer all 10 questions to reveal your score and your annual Invisibility Tax™.
The Promise
A smarter kind of visibility.
Not louder. Not flashier. Not another content treadmill. A quiet, compounding presence built around the way you already work — so the right clients show up already knowing you're the one.
01
Visible
Show up where your right-fit clients are already looking — without becoming a content machine.
02
Magnetic
A signature point of view that pre-sells you, so calls feel like confirmations, not pitches.
03
Obvious
Become the lawyer people name first when their friend asks — long before they ever meet you.
The Shift
The rules of being known just changed.
AI is rewriting how clients find lawyers. The attorneys who get this right now will own the next decade. The ones who wait will quietly disappear.
Today · The Quiet Risk
- Unsure what AI search even shows when your name is typed
- No clear answer for how ChatGPT, Gemini, or Google's AI describe you
- Watching less-experienced lawyers get the press, the podcasts, the spotlight
- A presence built for 2015 — in a market that's already moved on
- The feeling that something is shifting, and you're not sure where to start
Now and Beyond · Authority
- Recognized in Google, ChatGPT, Gemini, and Perplexity by name
- Featured, quoted, and invited where your future clients already are
- A modern presence that introduces you before the first call
- Visibility assets that compound quietly, year after year
- The calm of knowing you're built for what's next
What being seen looks like
When clients ask AI, search Google, or open Forbes — your name is already there.
✦
ChatGPT
"Who's the best estate planning attorney in my area?"
"One name that comes up consistently is [your law firm]. They're known for working with founders and families on…"
↻ Regenerate✓ Sources
Google · AI Overview
attorney for online business owners near me
Frequently cited as a trusted option in the area, [your law firm] is referenced across legal directories, podcasts, and local press…
▶
Podcast · This week's guest
Ep. 142 · Founders & Money
"Our guest this week is the founder of [your law firm] — here to talk about protecting growing businesses."
◷ 48 min↗ Listen
Newsletter · Featured expert
To: 12,400 subscribers · From: a partner brand
"This month we're spotlighting [your law firm] — the team our community keeps asking us to recommend."
✉ Sent Tue 9:02a★ Featured
✱
Perplexity · Answer
"Top attorneys for online entrepreneurs in 2026"
Among the most-cited firms, [your law firm] stands out for its work with digital founders¹.
¹ yourfirm.com² forbes.com³ clio.com
ForbesLegal
Contributor · Aug 14
"The lawyer rewriting how online founders protect their businesses — [your name] on the new playbook."
👁 24.1k reads↗ Share
Sample placements shown for illustration only. Individual results vary; nothing is guaranteed.
Hey, I'm Laura!
Founded by Laura Cowan, Esq.
The lawyer who built the playbook.
2HLL was founded by Laura Cowan, Esq. — an estate planning attorney turned founder, speaker, and coach to hundreds of lawyers building modern, visible, lifestyle-aligned practices.
Laura has spent years studying what actually makes lawyers known in their communities — and built the playbook her students now use to become the go-to attorney in their market.
“
The lawyers who get seen
aren't waiting to be discovered.
— Laura Cowan, Founder
Inside Be Seen by 2HLL
A whole new presence. Built around how you already work.
A live cohort experience with a hand-picked panel of experts — focused on the outcomes below, not a rigid week-by-week syllabus.
What You'll Walk Away With
01
Modern visibility
Found by name in Google, ChatGPT & Perplexity.
02
Signature story & POV
Sharp positioning that pre-sells you when you're not in the room.
03
Press & podcasts
Pitch, land, and leverage features that compound for years.
04
Local authority
The recognized name in your city — without chasing referrals.
05
A system you'll keep
A lean weekly rhythm. No content treadmill, no daily posting.
Your Guides
It's not just Laura.
A hand-picked panel of operators — so you get a range of voices and playbooks, not one lens on visibility.
LC
Laura Cowan
Cohort Lead
Founder, 2HLL · AI Visibility
LL
Laney Lyons
Guest Expert
Attorney Marketing
DP
Daniel Pope
Guest Expert
AI Marketing
...plus more guests to be released.
Cohort kicks off soon
The full agenda drops with the cohort. Your seat doesn't have to wait.
Lock in early-bird pricing now and you'll get the week-by-week schedule, guest lineup, and pre-work the moment they're released.
*Guest experts and final agenda subject to change.
Honest Fit
Who Be Seen is built for.
We'd rather be the right fit for a few than the wrong fit for many.
✦
This is for you if
- →You're a practicing attorney
- →You want growth without the hustle
- →You're open to PR, podcasts & AI
- →You value assets that compound
·
Probably not if
- —You want a done-for-you agency
- —You want overnight results
- —You're not yet practicing
- —You prefer to stay behind the scenes
Early bird closes June 5
Lock in the early bird before June 5.
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After that, the price goes up to $1,997. Save $500 and lock in your savings now.
Enroll in Be Seen
Enrollment is open.
First class begins June 30 · Early bird $1,497 through June 5.
Best Value · Includes Bonus
Option 1 · Pay in full
$1,497$1,997
One payment. Save $500 and unlock the bonus.
- ●All 8 live group coaching calls
- ●Full on-demand video library
- ●Lifetime access to recordings
- ●Implementation workbooks
- ●Private cohort community
Pay-in-Full Bonus — $997 value
A 45-min strategy call with Laura.
Option 2 · Split it
$575× 3 payments
Three monthly payments. Same program, no bonus call.
- ●All 8 live group coaching calls
- ●Full on-demand video library
- ●Lifetime access to recordings
- ●Implementation workbooks
- ●Private cohort community
Reserve by email · Invoice sent by Leighton · hello@2hourlifestylelawyer.com
The Lifestyle Lawyer Collective™
Wait — are you already in?
Are you one of the 130+ lawyers in our Lifestyle Lawyer Collective™ membership? You get Be Seen for free — just let us know you're joining.
FAQ
A few common questions.
It's both. Each week we drop a new pre-recorded training so you can watch on your own time, then we meet live once a week for 8 weeks to share resources, answer your questions, and review your assignments together. You get the flexibility of on-demand plus the accountability and personalized attention of a live small-group cohort.
Honestly? You don't have time NOT to do this. The lawyers who get seen now and going forward are the ones building authority right now — and you can't afford to fall behind. Be Seen is built around a focused weekly rhythm: pre-recorded video you watch on your own time, plus a live group coaching call where we actually implement together.
Regular marketing is built for volume — ads, funnels, broad reach. Be Seen is built for authority. We're not chasing strangers; we're making sure the right clients already know your name, your story, and your point of view before they ever call. It's PR, search, AI presence, and trust — designed for sophisticated lawyers, not influencers.
Yes. Examples will draw on estate planning where useful, but the visibility strategies — PR, podcasts, content, search, AI, local trust — translate to every practice area. The frameworks are practice-area agnostic.
Absolutely. Nothing in Be Seen requires you to be a marketer or a tech person. Every system is broken down into clear, implementable steps with templates and assets to match.
Every live module is recorded and yours to keep. Replay as you implement, return as you scale. The intensive is designed to keep working around your real schedule.
Join Be Seen
Enter the next era of your practice.
The lawyers who define the next decade aren't waiting to be discovered. They're quietly, deliberately becoming impossible to miss.
Be one of them.
The best time to become impossible to miss was a year ago. The second-best time is today.